Power To Be

Client: Power To Be

Role: Creative direction, graphic design, illustration, branding

Overview

Power To Be is a non-profit organization that creates access to nature for youth, families, and adults living with cognitive, physical, financial, and social barriers. Power To Be believes that nature transforms lives, and that everyone belongs in nature. The organization was seeking a refresh that matched the energy and professionalism of their growth.

Outcome

This brand refresh brought new life through playful typography and illustration, while maintaining powerful impact through clean, focused design. Thank you postcards and welcome packages connected with community, while promotional items such as t-shirts, socks, and magnets extended the reach of the organization’s mission. Marketing reach was extended through vehicle wraps (including an accessible van) and a playful helicopter wrap. Accessibility efforts were further considered in the organization’s business cards, including standard and brail variations.