Impact Report

Client: Power To Be

Role: Creative direction, graphic design, illustration, map design

Overview

Power To Be is a non-profit organization that creates access to nature for youth, families, and adults living with cognitive, physical, financial, and social barriers. The organization’s annual impact report played a vital role in donor engagement, as well as serving as a promotional piece for sharing Power To Be’s mission.

Outcome

A highly visual report, designed for both print and digital engagement. The printed booklet allowed for a traditional viewing experience while the digital PDF version created an interconnected vertical scrolling experience. Loose, organic illustrations created continuity throughout the pages and a custom map illustration highlighted program location offerings. Financials and organizational statistics were illustrated through visuals that connected back to Power To Be’s mission.