Planned Giving Brochure

Client: Loon Foundation

Role: Creative direction, graphic design, illustration

Overview

The Loon Foundation’s philosophy is to ignite connections between people and the natural world, and to foster and encourage responsible stewardship of our natural resources for future generations. The foundation aimed to tap into the region’s senior population, offering the Loon Foundation for consideration in their planned giving.

Outcome

A large tri-fold brochure highlighting options for planned giving, along with the organization’s impact and future goals. A combination of photography and illustration brought the brochure to life while maintaining a professional demeanor. Custom icon designs visually highlighted the Loon Foundation’s impact over the past two decades.