Report to Community

Client: Gibsons Community Building Society

Role: Creative direction, graphic design, icon design

Overview

Gibsons Community Building Society (GCBS) is a not-for-profit society established to build and operate Gibsons Public Market. The society’s mission is to build a healthy, caring, thriving community through vibrant community events, programs, public gathering spaces, a bustling local market, and an inspiring collect-and-release aquarium. The organization relies on their annual Report to Community to connect with stakeholders, donors, and community members.

Outcome

A tri-fold print brochure and corresponding digital PDF report, featuring the organizations impact and finances in a simplified and visual manner. The report folded into a succinct 8x8 booklet for an engaging and approachable read. Custom icons visually depicted GCBS’ quantitative impact. An accompanying 5x7 postcard thanked partners, donors and patrons. A thank you newspaper ad further shared the organization’s impact to the broader Sunshine Coast community.