An illustrated Celebrate the Coast poster, featuring a bold orange event headline on a navy blue background. Distressed illustrations of herring, mussels, oysters, starfish and music notes are scattered throughout.
Distressed purple starfish illustration

Celebrate the Coast

Client: Dr. Fiona Beaty + Persephone Brewing Company

Role: Creative direction, graphic design, illustration

Overview

Celebrate the Coast was the convergence of science, music, art, and food on the Sunshine Coast; an evening of togetherness for nerding-out and celebrating the sea. The dispersed rural communities of the Sunshine Coast were in need of an opportunity to come together in learning and connection.

Outcome

Playful visuals were created for an eye-catching, out-of-the ordinary approach, standing apart from the typical educational event. Custom illustrations, posters, social media graphics, and web graphics enticed local ocean enthusiasts to come together over an evening of science and arts.

o	An illustrated Celebrate the Coast poster, featuring a bold orange event headline on a navy blue background. Distressed illustrations of herring, mussels, oysters, starfish and music notes are scattered throughout.
Distressed illustration of a teal blue herring wearing bold orange sunglasses
Distressed purple starfish illustration
Celebrate the Coast headline and illustrations displayed as a social media graphic on a phone
Celebrate the Coast headline, alternate key information, and illustrations displayed as a social media graphic on a phone
Close-up feature of of the poster illustrations: teal blue herring, purple starfish, grey mussels and music notes, and cream oysters

It was incredible to work with Trina at Blue Yonder Creative for my community storytelling and ocean conservation event, Celebrate the Coast. Trina was so fast and professional, and her design products exceeded my expectations! Our event was incredibly successful, with record turnout that I largely attribute to her skill at tailoring content to engage and draw in my audiences. Hope to collaborate again with her soon!

Dr. Fiona Beaty

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