Electric Alpine Biking
Client: Electric Alpine Biking
Role: Creative direction, graphic design, illustration, branding
Overview
Electric Alpine Biking provides unforgettable bike experiences along the Galloping Goose Trail by making the local bike trails accessible to everyone, regardless of age or skill level. With a focus on inclusivity, they also offer adaptive e-bikes, an accessible bike shuttle, and family add-ons including chariots and tag-a-longs. As a new business, the goal was to create a professional, fun, and approachable brand reflective of mountain bike culture.
Outcome
A brand focused on connecting to prospective bikers through playful colours and fonts, paired with bold, iconic graphics. A comprehensive logo suite offered a variety of identity solutions; an illustrated trail map elevated Electric Alpine Biking’s knowledge and expertise; and custom vehicle graphics offered brand recognition and marketing for existing and prospective riders.
Trina and Blue Yonder Creative helped me design a brand and supporting materials for my business. She guided me through the process by starting with the feel and values of the company, followed by initial drafts, colour palettes, and more. I couldn’t be happier with the finished product. She allowed time for reflection and ideation and at every stage I was able to give input, make changes, and own the evolution of the design. The finished product brings me joy every time I look at it and speaks so well to the values of my business.
Simon Parr, CEO